LinkedIn is one of the leading social media platform for professional networking and is already used by a lot of professional across the world but at varying degrees. The below are the basics in order to create a strong and active presence to build relationships and make your existing relationships work for you.
Customise your profile url – it is easy to do and makes your profile more searchable on google. On your profile page, you have a link to edit your public profile and url – this is where you can change your url. It is easy to do but more often than not it gets missed out.
Upload a professional photo – if you don’t want your photo to be available on the net, change your privacy settings so only your 1st and 2nd connections see it. Present a smiling photo that communicates professionalism.
Your headline counts – Your headline is the first thing people see about you. When you update your current job, LinkedIn updates your headline to this – you need to change this to include your competencies – what you are and what you do – insert words that you want to be known for and searched for. This will increase your chances in appearing in LinkedIn Searches.